About Us

Photo of Jess Goehner, Owner and Designer of Directive, LLC

Directive is a one-woman leather handbag and accessories business located in coastal Hampton, VA. Directive was born in 2012 in the former heartland of the leather industry, Milwaukee, WI and utilizes some hides from the historic tanneries there.

Every Directive bag is made from raw materials formed into modern classic shapes, and from start to finish Jess Goehner imbues her creative spirit into each bag.

Being self taught, Directive designs are rooted in the simplicity of the materials- allowing the shape and minimalist solid brass hardware to define her style. 

Directive products strive to be beloved, unique basics for a lifetime. Made of full grain leathers the bags become softer and more unique to each owner with time. Lined bags (as noted) use heavy weight natural canvas for interior visibility.

Strap edges are hand painted and burnished with wax for longevity and a more polished look. All bags are made with solid brass hardware made in the USA. Handmade heavy duty zippers withstand repeat handling and safely enclose personal items.

RIP Sweet Rai, the resident hound dog, who oversaw all naps and treat giving. 2011-2022

Questions? Email us at hello@shopdirective.com

Jess Goehner. Directive. Coonhound. Rai. Artist Studio.